It’s true…we live in a competitive world and competition in the local market grows stiffer day by day. Being a small business owner yourself, you likely found this page as a result of search engine marketing while looking for a Chicago SEO Expert that could help you get more visitors to your website.
To put it bluntly, you must outpace your competitors at every turn (in the healthiest spirit of competition, of course) so that you can grab a good portion of the consumers actively looking for what you have to offer.
But I know you’re asking…with all of the tasks on your ‘to-do’ list, how do you get in front of potential customers at this critical moment of their buying process and still have time to run your business?
First, know that people are always looking for ‘the best’ in whatever they are seeking. And when it comes to the web, we generally assume that the cream rises to the top so if a local business is at the top of the search results, it must be the best. Don’t you?
Well, that’s where Local SEO comes in…
What is Search Engine Optimization? Search Engine Optimization (a.k.a. SEO) is the process of utilizing strategic on-page and off-page tactics to ensure that search engines find your site when searchers type in relevant keywords related to your offerings. In short, techniques that make your site appear in those coveted top spots of the search engine results. Local SEO applies those same techniques to your specific city/region.
Getting yourself on the first page, and even better the top half of the page will guarantee that your website gets more visitors, visitors that could turn into potential customers, leads and sales.
That being said, you should actively incorporate local SEO into your marketing strategies so that it is your business that shows up on the first page of search engine results.
Understand that most people simply won’t scan past the 1st page when examining search results, so it is critical that you focus your energies on getting your business’ site on the first page at minimum. Preferably in a spot above the fold (i.e. a searcher doesn’t have to use the scroll bar in order to see your listing).
Basically, the higher you website ranks, the more traffic your website will get. Getting to the top spot takes time and persistence but it’s a goal well worth the effort when you begin to see all of the added sales rolling in. So your ultimate goal is to make it to the 1st page of search results.
Having a well laid out website ready to help you capture more sales is great. However, it can’t do it’s job well if it doesn’t have any visitors. Again, that’s where SEO comes in.
Therefore if you want to get a lot of traffic to your site, then you need to make ranking high in the search engines for buyer keywords relevant to your product or service a top priority, like yesterday.
Just be sure that your website is set-up and ready for the flood of traffic because there is nothing worse than getting a ton of traffic that falls flat once it gets there. Or worse, bounces clear off of the page (after you’ve done so much to get it there in the first place) before they even have a chance to see how awesome you, your products or services really are. What are you doing to make that happen?
If you would like more information about how to make potential customers choose YOU with local SEO, contact me here for your no-obligation, SEO Kickstarter Call.
(A $297 value…in fact, you could take the tips revealed during our Kickstarter Call to instantly have a ready-to-go SEO Checklist and do it yourself!)
To Your Success,
P.S. If you would like to take a look behind the SEO curtain, click here to grab your free SEO Site Audit on your own site. See how your site stacks up and why your competitors are outranking you in the search engine results.
P.P.S. Local small business owners are delighted with their results from working with us, here’s why…